About Catalyst

We're the people who answer when a family finally makes the call.

Catalyst is the largest human-led inquiry conversion partner in senior living. Our roots go back to SeniorVu in 2015. Today our Advocates are often the first human voice a family hears at the start of one of the hardest decisions they will make.

The Catalyst Story

On August 1, 2021, SeniorVu merged with Serviam Care Network, which Tim Donnelly helped form and lead. Catalyst later emerged from that evolution in January 2025 with a focused purpose: to serve as an extension of the senior living sales team and help clients create better experiences and better outcomes for the families they serve.

Our name reflects the role we want to play. A “catalyst” helps create and accelerate meaningful change. And the word Advocate is equally important to who we are. For us, advocacy means standing beside people, listening closely, helping guide them, and serving their best interests. It also carries a deeper meaning: a spirited helper, counselor, and guide. That spirit of service is reflected in how we want every Catalyst Advocate to show up for families and clients.

Our purpose is to improve the senior living journey through meaningful human connections. Our mission is to combine human connection and Conversation Intelligence to create better outcomes for families and senior living operators. And our core values – Advocate’s Heart, Curious Learners, Anticipate Needs, Moment Makers, and Courageous Mindset – guide how we serve, how we learn, and how we help our clients engage more families, empower their sales teams, and drive sustained occupancy.

Leadership

Tim Donnelly

Chief Executive Officer

Julie Kerr

Vice President,
Contact Center Solutions

Correy Trupp

Vice President,
Client Success

Brian Hann

Senior Director,
Technology & AI

Leadership

Tim Donnelly

Chief Executive Officer

Tim Donnelly is an entrepreneur and senior living industry leader who has spent much of his career building businesses around a simple idea: technology should help people serve others better. He founded SeniorVu to help senior living operators improve marketing performance and connect more effectively with families, later helping lead its evolution into Serviam Care Network and, ultimately, Catalyst Senior Living Solutions.

As CEO of Catalyst, Tim is focused on improving the senior living journey through meaningful human connections. He believes the best use of technology is to strengthen—not replace—the relationships at the heart of senior living. His leadership reflects Catalyst’s Courageous Mindset and Advocate’s Heart: continually challenging the status quo while keeping seniors, families, and clients at the center of the mission.

Julie Kerr

Vice President,
Contact Center Solutions

Julie Kerr is a proven executive leader with extensive expertise in contact center optimization, operational excellence, and team development. Holding a Master of Arts in Organizational Management (MAOM), Julie combines advanced organizational insight with hands-on operational leadership to drive enterprise-wide efficiency and contact center excellence. Throughout her career, she has successfully designed and scaled customer-facing operations that pair rigorous performance standards with a culture of high engagement and accountability. Colleagues and peers value her collaborative leadership style and her distinct ability to synthesize complex business demands with compassionate, people-first management.

At Catalyst, Julie leads the Advocates who are often the first human connection a family has during the senior living journey. She is passionate about creating consistent, compassionate conversations that make families feel heard and supported while helping client sales teams act on each opportunity. Combining strategic foresight with deep operational insight, she ensures every touchpoint is handled with empathy, precision, and purpose—maximizing lead conversion while strengthening client sales pipelines.

Driven by an Advocate’s Heart and the spirit of Moment Makers, Julie empowers her teams to transform complex, emotional decisions into seamless, reassuring conversations. Her collaborative leadership style and commitment to excellence enable Catalyst to deliver compassionate support to families and measurable growth to senior living communities nationwide.

Correy Trupp

Vice President,
Client Success

Correy Trupp brings more than two decades of operational, healthcare, and leadership experience to Catalyst, including senior executive roles building organizations, introducing innovative clinical solutions, and leading large-scale technology programs.

Before joining Catalyst, Correy served in chief operating officer roles within healthcare organizations, giving him a deep understanding of how people, process, and performance come together to create better outcomes.

At Catalyst, Correy leads Client Success with a focus on becoming a true extension of each client’s team. His approach reflects Anticipate Needs and Curious Learners – listening carefully, asking the right questions, and continually looking for ways Catalyst can help clients better serve families, strengthen sales execution, and achieve sustainable results.

Correy has been active in the Kansas City and midwestern entrepreneurial community, advising area start-ups and serving on boards. He holds a BS in Business Administration from the University of Nebraska.

Brian Hann

Senior Director,
Technology & AI

Brian Hann brings more than two decades of experience in software engineering and technology leadership to Catalyst, spanning software development, architecture, cloud infrastructure, and emerging technologies. His connection to the organization reaches back through SeniorVu, giving him a unique perspective on how technology—and the needs of senior living operators and families—have evolved over time.

At Catalyst, Brian leads technology and AI strategy with a focus on using technology to make people more effective, not less human. He oversees the development of AI and Conversation Intelligence capabilities that help teams respond faster, uncover meaningful insights from conversations, and give sales and operational leaders better information to act on. His work reflects Catalyst’s belief that the best technology should strengthen human connection rather than replace it.

Driven by curiosity and a willingness to challenge conventional approaches, Brian continually explores how emerging technologies can be applied responsibly to create better experiences for Catalyst’s clients, their teams, and the families they serve.

Contact Us

Catalyst Senior Living Solutions
2100 Central St., Ste. 01G
Kansas City, MO 64108